RH Focus Group Results

Focus Group Questions Answered - RH

How often do you use the Internet? Hours per week?

Every day (80%)

Hours per week: 50, 20, 12

What do you use the Internet for?

homework

google

facebook

Do you have a cell phone?

All but 2 students have cell phones.

What percentage of your friends do you think have Internet access at home, at school, or on a phone? 

All, majority have

Do you use social networks like My Space or Facebook? 

Facebook 100% (facebook is more organized, easy to find people, for marketing yourself, for marketing yourself to colleges, profile, groups, pictures)

Some Myspace (It’s cool, some people over do it)

Also use Twitter and Blogger

If Teen Lab (or AIC Teen Programs) had a Facebook page would you be a fan? Why be a fan?

About 85% would be a fan

For events, parties

Museum-wide facebook page has more stuff, don’t like the idea of people thinking they know what I like or what I’m interested in.

Would you participate in an Art Institute Teen Programs blog? 

Are doing this in Teen Lab.

Would you like to get emails about special events and workshops? 

50% yes

What other organizations/institutions do you follow online? Are you part of their social networks?

Some organizations, don’t know.

How did you learn about Teen Programs at the Art Institute?

After School Matters, teachers, friends, TV (local access events listing)

Would like:

Parties

Like Kaliedoscope

Now & Later parties

Field trips to see different kids of work

Fashion shows and after parties

Anything to lighten the atmosphere of intimidation (security officers)

Costume party

More free events (would go to the MCA for $7 instead of AIC for $18)